-Our industrial strength IMPERIAL CLASSIC POMADE is America’s strongest holding water-based pomade.

-With an even and smooth application, this product also allows you to adjust the hold strength depending on the amount of water in your hair.
For a lighter hold, apply with water or on damp hair. The strongest hold can be achieved with a slightly heavier amount on dry hair.

-It’s also water re-activatable, which allows for easy re-styling with just a bit of water. And the best part? You get an amazing hold with the simple convenience of rinsing out the product clean and easy.

-Get that traditional American style with Imperial CLASSIC POMADE, the best water-based pomade on the market